We received the task of bringing the static logo of Wydawnictwo Sploty to life by creating a dynamic animation for it. The goal was to transform a simple graphic mark into a moving visual story that would reflect the publishing house’s philosophy.
Challenge:
The task was to create a logo animation that would not only present the graphic mark in an attractive way, but also express the essence of the publishing house’s activities. The animation was meant to show lines intertwining and winding like story threads, symbolizing how stories interweave with each other, creating the richness of literature.
Our solution:
Using the received guidelines and static logo as a starting point, we created a full-scale 3D animation in which each line of the logo comes to life and gains movement. We developed a choreography of graphic elements so that their dance-like movement would reflect the organic flow of narrative. The lines gently wind, meet and separate, creating a hypnotic visual effect that perfectly captures the poetics of interweaving diverse stories into one publishing work.
Scope of services:
- 3D logo animation
- Motion Graphics
- Graphic concept interpretation
- Branding animation
- Visual identity materials production